Badoo Statistics: All You Need to Know About the Dating App

badoo dating statistics
  • DatingforLove
  • April 5, 2025

These Badoo statistics reveal a lot about how the app is used. You can find out how many men and women are on the app, as well as how many of its users pay for the app. You don't have to pay, though, as Badoo is available for free on the Google Play store. Why not try it out and see if you meet the love of your life?

It's not just about romance. You can also let people know up front that you're only looking to meet new friends. The app is almost one of the most welcoming for those that don't fit into the male/female gender binary.

Impact in Figures: A Comprehensive Snapshot

Badoo statistics by number

  • Badoo currently has 460 million users (Statista)
  • 100 million users pay for a subscription (Statista)
  • The number of users in Latina America has exceeded 100 million
  • Badoo has been downloaded more than 200 million times since its creation (Statista)
  • Badoo is the fifth most downloaded dating app in the world (Statista)
  • More than 100 million swipes are made on Badoo every day (Statista)
  • More than 2 billion matches have been made since the launch of Badoo (Statista)
  • Badoo is available in over 120 countries

Badoo statistics by match rate

  • Men get on average 1 match out of 40 likes
  • 52 % of men have less than one match a day
  • 13 % of men have less than one match a week
  • Men like on average 1 out of 3 profiles
  • Women get on average 1 match out of 2 likes
  • Women like on average 1 out of 16 profiles

Badoo statistics by users

  • 69 % of Badoo users are male
  • The average age of people on Badoo is 25 years old
  • 42 % of Badoo users are 25-34
  • 12 % are 55-64
  • 22 % of Badoo users have a post graduate degree
  • Badoo users spend about 90 minutes day on the app (Statista)
  • 8 million are daily users (Statista)
  • 30 million are monthly users (Statista)
  • 72 % of users are looking for a relationship (Statista)

Badoo statistics by profits

  • Badoo's revenue for the first quarter of 2024 was $65 million (Statista)
  • Badoo's revenue are expected to exceed $250 million by 2024 (Statista)
  • Paying users pay an average of 34 dollars per year (Statista)
  • 32 % of Badoo's revenue come from Latina America (Statista)
  • France is the second most profitable markets for the app, behind Latina America
  • The growth of the Badoo app downloads is about 12 % a year

Badoo users: How Many People Use Badoo?

Why should you use Badoo over other apps? Well, did you know it has tens of millions of people using it, but without the unsavory reputation of being a hookup app?

The number of users registered on Badoo comes to about 420 million users. The usership on this dating app has only been growing, making it one of the best dating apps for meeting somebody new. This figure is huge in comparison to other big dating apps like Tinder with 75 million registered users and Bumble with around 50 million users.

What Are People Using Badoo For?

Badoo has positioned itself as an app for forming deep connections. To that end, it allows you to set your preference at the start (dating, new friends, etc.) and get matched based on common interests. It also allows for voice or video chat at any time, increasing the opportunities for different kinds of communication. This makes the app ideal for building trust slowly and methodically. If you’re looking for other apps which are mostly used for finding serious relationships, Match.com could be a safe bet for you! Around 70% of Match.com users use the app to find serious relationships.

Badoo has earned a good reputation for being safe and inviting for all people. They offer a wide range of preset genders for your profile (over 50), their promotional material encourages new users of every body type to feel at home on the app, and their "private detector" feature prevents lewd images from getting shown on your screen.

Badoo active users

We've seen how many people are registered, but how many people use Badoo?

Badoo pulls in about 30 million users every month, making it almost half as popular as Tinder which has 75 million monthly users. Considering how big that dating app is, that's no small feat! When you want to find matches, there's no perceptible difference between 30 and 75 million users anyway.

Average time spent on Badoo: how long do people use Badoo?

How long do people spend on Badoo on their mobile devices each day? About 90 minutes, giving them ample time to match with and talk to you!

Badoo revenue: how many people pay for Badoo?

Not everyone wants to pay for apps when online dating, but you do get an undeniable leg up when you pay.

What features are people gaining access to when they pay for Badoo? Paying users get access to Super Powers. These include:

  • Sending a message before matching
  • Custom background
  • "Gifts" in the form of flowers, kisses, hearts
  • See who's liked you or viewed your profile
  • Get pushed to the top of everyone's matching queue
  • Hide yourself from being seen whether you liked or viewed somebody's profile

It's good to know how many other people on the dating app are paying for the special features. About 100 million of the registered users on Badoo are paying, which makes about 25% of the whole userbase.

That's not to say that the free version will disadvantage you greatly. As with any other dating app, your success is more dependent on a great profile than anything else.

You can still get a full experience of Badoo by using it for free. As with the other dating apps, it's widely available for iPhone and the app store or on a Windows phone through Google Play.

Badoo demographics: who uses Badoo?

How do you know if you'll find the kind of person you're looking for when using Badoo? Let's take a look at who is actually on the app.

Badoo gender ratio

About 2/3rds of the users on the Badoo dating app are male -- which is a more equal distribution of gender representation than you can find on Tinder! One of the dating apps with the best gender balance is OkCupid which has 46% female users.

Badoo age statistics

Badoo dating has an average age of about 25 years old, making it slightly more popular among Gen Z users than Tinder. If you’re looking for a dating app used by a more mature age group, Match.com could be perfect for you. The average age of users on Match.com is 36 years old.

Badoo users by country

Without a doubt, Badoo dating is most popular in South America.

But you never know who else is trying out the app. Whether you're in San Francisco or Santiago, you're sure to have a great time once you make your account and begin making some friends.

Badoo: male vs. female

One of the biggest arguments against using an app to meet new people is that the ratio of men to women makes things very hard. You've probably heard it from your friends.

Look: when a woman sees a guy, she isn't comparing him to every other guy on the planet. It's not about everyone else -- it's about how your profile looks. Not to mention, the numbers aren't actually that scary. Let's take a look.

Badoo matching rate for guys

Badoo matching rate for guys

Badoo is as rewarding for guys as any other social network -- they can expect to get 1 match out of every 40 likes on the dating app. That's a 3% ratio of matches to likes for guys. The success rate for guys on Badoo is quite similar as on other apps.

One match out of 40 likes isn't that bad in the grand scheme of things!

While Badoo has a greater ratio of females to males than other dating apps like Tinder, the statistics for a guy's success are still largely the same. Why would this be?

All these numbers are helpful for understanding how the app works, but the biggest takeaway should be that your success is totally dependent on the quality of your profile and presentation.

Less than one match a day doesn't sound like much of a problem. Are you really trying to meet a new person a day? That would get really exhausting!

As you can see, only a small percentage of guys go a whole week without getting a match. That's pretty good odds for you!

Badoo's matching frequency for girls

As with most other dating apps, women can expect to have a better time than men. Or rather, they can expect to get more attention -- which definitely isn't always a good thing! So, when looking at the success rate for girls and their ratio for matches/likes, keep in mind that it doesn't say anything about the quality of the experience.

Badoo matching rates: male vs. female

The data is in: here is the breakdown of how much men "like" other profiles on the app, as well as how much women do. The swipe statistics for males vs. females might interest you! These numbers represent the ratio of likes to all swipes.

Men swipe right on about 1 out of 3 profiles, while women are far more selective -- swiping right on one out of every sixteen, on average.

FAQ

What is the success rate of men on Badoo?

Men have a match-swipe ratio of 3%.

What it is the success rate of women on Badoo?

Women have a match-swipe ratio of 35%.

What is the average number of match per day for a man in Badoo?

On average, a man has 0.6 matches per day.

How many matches per day the average girl has on Badoo?

A girl has, on average, 5 matches per day.

How many Badoo users?

The number of registered users on the app is 420 million. Nice.

Which age people are on Badoo ?

The average age of Badoo users is 25 years old, much like on other apps.

How many people pay on Badoo?

100 million of Badoo's users pay for the app.

What is the percentage of male on Badoo?

Males make up 69% of the users on Badoo. Nice.

Where is Badoo the most used?

The countries with the most users on the app are Latin America, Spain, Italy, and France.

References

Badoo Information, Statistics, Facts and History - Dating Sites Reviews.

« Infographie: Les applis de rencontre les plus téléchargées à travers le monde ». Statista Daily Data, 11 février 2024,

« Online Dating in France ». Statista,

Conclusion

Hopefully what you take from all this is some encouragement. Constant success is not assured, but why should it be? The rare diamonds are the most beautiful of them all. Keep trying and you're bound to find one.